{
 "snapshot": "2026-09-26",
 "country": "AE",
 "active_status": "active",
 "collector": "public Meta Ad Library web pages via headless Chrome (puppeteer-core), no login",
 "source_sha256": "1d0edb6ad7ed25cd1c0059d50a36cae9a890861db6919d6cf5e7ac33105cec97",
 "raw_card_rows": 2204,
 "terms": [
  [
   "buy",
   "off plan dubai"
  ],
  [
   "buy",
   "dubai apartments payment plan"
  ],
  [
   "buy",
   "dubai property investment"
  ],
  [
   "buy",
   "villa dubai"
  ],
  [
   "buy",
   "business bay apartments"
  ],
  [
   "buy",
   "JVC apartments"
  ],
  [
   "buy",
   "dubai marina apartment"
  ],
  [
   "buy",
   "golden visa property"
  ],
  [
   "buy",
   "handover dubai"
  ],
  [
   "buy",
   "dubai real estate"
  ],
  [
   "sell",
   "real estate leads dubai"
  ],
  [
   "sell",
   "leads for real estate agents"
  ],
  [
   "sell",
   "real estate marketing agency dubai"
  ],
  [
   "sell",
   "lead generation real estate"
  ],
  [
   "sell",
   "real estate CRM dubai"
  ],
  [
   "sell",
   "property leads UAE"
  ]
 ],
 "collection_log": [
  {
   "side": "buy",
   "term": "off plan dubai",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=off%20plan%20dubai&search_type=keyword_unordered&media_type=all",
   "results_label": "31,000",
   "cards_captured": 163,
   "seconds": 38
  },
  {
   "side": "buy",
   "term": "dubai apartments payment plan",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=dubai%20apartments%20payment%20plan&search_type=keyword_unordered&media_type=all",
   "results_label": "810",
   "cards_captured": 186,
   "seconds": 38
  },
  {
   "side": "buy",
   "term": "dubai property investment",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=dubai%20property%20investment&search_type=keyword_unordered&media_type=all",
   "results_label": "1,200",
   "cards_captured": 220,
   "seconds": 38
  },
  {
   "side": "buy",
   "term": "villa dubai",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=villa%20dubai&search_type=keyword_unordered&media_type=all",
   "results_label": "2,900",
   "cards_captured": 249,
   "seconds": 38
  },
  {
   "side": "buy",
   "term": "business bay apartments",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=business%20bay%20apartments&search_type=keyword_unordered&media_type=all",
   "results_label": "55",
   "cards_captured": 52,
   "seconds": 40
  },
  {
   "side": "buy",
   "term": "JVC apartments",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=JVC%20apartments&search_type=keyword_unordered&media_type=all",
   "results_label": "76",
   "cards_captured": 66,
   "seconds": 39
  },
  {
   "side": "buy",
   "term": "dubai marina apartment",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=dubai%20marina%20apartment&search_type=keyword_unordered&media_type=all",
   "results_label": "150",
   "cards_captured": 146,
   "seconds": 38
  },
  {
   "side": "buy",
   "term": "golden visa property",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=golden%20visa%20property&search_type=keyword_unordered&media_type=all",
   "results_label": "280",
   "cards_captured": 173,
   "seconds": 39
  },
  {
   "side": "buy",
   "term": "handover dubai",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=handover%20dubai&search_type=keyword_unordered&media_type=all",
   "results_label": "1,700",
   "cards_captured": 214,
   "seconds": 39
  },
  {
   "side": "buy",
   "term": "dubai real estate",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=dubai%20real%20estate&search_type=keyword_unordered&media_type=all",
   "results_label": "3,700",
   "cards_captured": 201,
   "seconds": 41
  },
  {
   "side": "sell",
   "term": "real estate leads dubai",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=real%20estate%20leads%20dubai&search_type=keyword_unordered&media_type=all",
   "results_label": "220",
   "cards_captured": 173,
   "seconds": 38
  },
  {
   "side": "sell",
   "term": "leads for real estate agents",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=leads%20for%20real%20estate%20agents&search_type=keyword_unordered&media_type=all",
   "results_label": "280",
   "cards_captured": 158,
   "seconds": 38
  },
  {
   "side": "sell",
   "term": "real estate marketing agency dubai",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=real%20estate%20marketing%20agency%20dubai&search_type=keyword_unordered&media_type=all",
   "results_label": "45",
   "cards_captured": 37,
   "seconds": 41
  },
  {
   "side": "sell",
   "term": "lead generation real estate",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=lead%20generation%20real%20estate&search_type=keyword_unordered&media_type=all",
   "results_label": "73",
   "cards_captured": 65,
   "seconds": 40
  },
  {
   "side": "sell",
   "term": "real estate CRM dubai",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=real%20estate%20CRM%20dubai&search_type=keyword_unordered&media_type=all",
   "results_label": "53",
   "cards_captured": 47,
   "seconds": 40
  },
  {
   "side": "sell",
   "term": "property leads UAE",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=AE&q=property%20leads%20UAE&search_type=keyword_unordered&media_type=all",
   "results_label": "60",
   "cards_captured": 54,
   "seconds": 38
  }
 ],
 "coding_rule": "regex over library-card ad text only; image/video text not read, so shares are lower bounds",
 "questions": {
  "buy": {
   "permit_in_text": "trakheesi|madmoun|\\bpermit\\s*(no\\.?|number|#)?\\s*[:#-]?\\s*\\d{4,}|\\bDLD\\s*permit|advertis\\w*\\s+permit",
   "orn_brn_in_text": "\\b(ORN|BRN)\\s*[:#-]?\\s*\\d{3,}",
   "price_aed": "\\bAED\\s?[\\d.,]+|[\\d.,]+\\s?(k|m|mn|million)?\\s?AED\\b|\\bdhs?\\s?[\\d.,]+",
   "payment_plan": "payment\\s*plan|\\b\\d{1,2}\\s?/\\s?\\d{1,2}\\b|post[- ]?handover|on\\s+handover|instal+ments?|\\b1\\s?%\\s*(monthly|per month)",
   "handover_date": "handover|completion\\s+(in|by|q)|\\bQ[1-4]\\s?20\\d\\d|ready\\s+to\\s+move|move[- ]in\\s+ready",
   "guaranteed_return": "guarantee\\w*\\s+(\\w+\\s+){0,2}(return|roi|rent\\w*|yield|income|profit)|assured\\s+(return|rent\\w*|income)|fixed\\s+(return|roi|income)",
   "yield_or_roi_figure": "\\d+(\\.\\d+)?\\s?%\\s*(roi|return|returns|rental\\s+yield|yield|net\\s+yield|annual\\s+return|capital\\s+appreciation)|\\broi\\s+(of\\s+)?(up\\s+to\\s+)?\\d+",
   "golden_visa": "golden\\s+visa",
   "india_reference": "\\bindia\\b|\\bindians?\\b|\\bNRI\\b|₹|\\bINR\\b|\\brupees?\\b|mumbai|delhi|bangalore|bengaluru|hyderabad|pune|chennai|kolkata|ahmedabad",
   "whatsapp": "whats\\s?app|wa\\.me",
   "arabic_script": "[؀-ۿ]",
   "cyrillic_script": "[Ѐ-ӿ]",
   "devanagari_script": "[ऀ-ॿ]"
  },
  "sell": {
   "price_per_lead": "(AED|\\$|USD|dhs?)\\s?[\\d.,]+\\s*(/|per)\\s*lead|[\\d.,]+\\s?(AED|\\$|USD)\\s*(/|per)\\s*lead|cost\\s+per\\s+lead\\s+(of|at|from|under|below)\\s",
   "any_price": "\\bAED\\s?[\\d.,]+|[\\d.,]+\\s?AED\\b|\\$\\s?[\\d.,]+|\\bUSD\\s?[\\d.,]+",
   "guarantee": "guarantee\\w*|assured|or\\s+(your\\s+)?money\\s+back|refund",
   "exclusive_leads": "exclusive\\s+leads?|not\\s+shared|never\\s+(re)?sold",
   "qualified_claim": "qualified|verified|genuine|serious\\s+buyers?|high[- ]intent",
   "lead_volume_claim": "\\b\\d[\\d,]*\\+?\\s*(leads|enquiries|inquiries)\\b",
   "free_offer": "\\bfree\\b\\s*(trial|audit|consult\\w*|strategy|leads?|demo)|\\bfree\\b",
   "trakheesi_mention": "trakheesi|madmoun|permit",
   "india_reference": "\\bindia\\b|\\bindians?\\b|\\bNRI\\b|₹|\\bINR\\b|\\brupees?\\b|mumbai|delhi|bangalore|bengaluru|hyderabad|pune|chennai|kolkata|ahmedabad"
  }
 },
 "counts": {
  "buy": {
   "unique_ads": 1402,
   "ads_with_text": 1401,
   "advertisers": 424,
   "run_age_days": {
    "n": 983,
    "median": 25,
    "over_90": 117,
    "over_180": 42
   }
  },
  "sell": {
   "unique_ads": 331,
   "ads_with_text": 329,
   "advertisers": 150,
   "run_age_days": {
    "n": 267,
    "median": 9,
    "over_90": 26,
    "over_180": 7
   }
  }
 },
 "shares": {
  "buy": {
   "permit_in_text": {
    "ads": 27,
    "ads_share": 0.027,
    "advertisers": 10,
    "advertisers_share": 0.024
   },
   "orn_brn_in_text": {
    "ads": 14,
    "ads_share": 0.014,
    "advertisers": 2,
    "advertisers_share": 0.005
   },
   "price_aed": {
    "ads": 495,
    "ads_share": 0.503,
    "advertisers": 229,
    "advertisers_share": 0.54
   },
   "payment_plan": {
    "ads": 403,
    "ads_share": 0.41,
    "advertisers": 204,
    "advertisers_share": 0.481
   },
   "handover_date": {
    "ads": 258,
    "ads_share": 0.262,
    "advertisers": 146,
    "advertisers_share": 0.344
   },
   "guaranteed_return": {
    "ads": 7,
    "ads_share": 0.007,
    "advertisers": 5,
    "advertisers_share": 0.012
   },
   "yield_or_roi_figure": {
    "ads": 6,
    "ads_share": 0.006,
    "advertisers": 6,
    "advertisers_share": 0.014
   },
   "golden_visa": {
    "ads": 104,
    "ads_share": 0.106,
    "advertisers": 59,
    "advertisers_share": 0.139
   },
   "india_reference": {
    "ads": 24,
    "ads_share": 0.024,
    "advertisers": 10,
    "advertisers_share": 0.024
   },
   "whatsapp": {
    "ads": 115,
    "ads_share": 0.117,
    "advertisers": 74,
    "advertisers_share": 0.175
   },
   "arabic_script": {
    "ads": 20,
    "ads_share": 0.02,
    "advertisers": 10,
    "advertisers_share": 0.024
   },
   "cyrillic_script": {
    "ads": 1,
    "ads_share": 0.001,
    "advertisers": 1,
    "advertisers_share": 0.002
   },
   "devanagari_script": {
    "ads": 0,
    "ads_share": 0.0,
    "advertisers": 0,
    "advertisers_share": 0.0
   }
  },
  "sell": {
   "price_per_lead": {
    "ads": 0,
    "ads_share": 0.0,
    "advertisers": 0,
    "advertisers_share": 0.0
   },
   "any_price": {
    "ads": 34,
    "ads_share": 0.127,
    "advertisers": 20,
    "advertisers_share": 0.133
   },
   "guarantee": {
    "ads": 3,
    "ads_share": 0.011,
    "advertisers": 3,
    "advertisers_share": 0.02
   },
   "exclusive_leads": {
    "ads": 2,
    "ads_share": 0.007,
    "advertisers": 1,
    "advertisers_share": 0.007
   },
   "qualified_claim": {
    "ads": 89,
    "ads_share": 0.333,
    "advertisers": 47,
    "advertisers_share": 0.313
   },
   "lead_volume_claim": {
    "ads": 1,
    "ads_share": 0.004,
    "advertisers": 1,
    "advertisers_share": 0.007
   },
   "free_offer": {
    "ads": 32,
    "ads_share": 0.12,
    "advertisers": 20,
    "advertisers_share": 0.133
   },
   "trakheesi_mention": {
    "ads": 1,
    "ads_share": 0.004,
    "advertisers": 1,
    "advertisers_share": 0.007
   },
   "india_reference": {
    "ads": 12,
    "ads_share": 0.045,
    "advertisers": 5,
    "advertisers_share": 0.033
   }
  }
 }
}