Worksheet,Field,Your value,Guidance
Lead audit,Period and timezone,,Complete from project evidence; leave unknowns explicit.
Lead audit,Generated lead IDs,,Complete from project evidence; leave unknowns explicit.
Lead audit,Exported lead IDs,,Complete from project evidence; leave unknowns explicit.
Lead audit,Matched CRM records,,Complete from project evidence; leave unknowns explicit.
Lead audit,Unresolved records,,Complete from project evidence; leave unknowns explicit.
Lead audit,Valid contacts,,Complete from project evidence; leave unknowns explicit.
Lead audit,Qualified leads,,Complete from project evidence; leave unknowns explicit.
Lead audit,Confirmed bookings,,Complete from project evidence; leave unknowns explicit.
Form test,Hypothesis,,Complete from project evidence; leave unknowns explicit.
Form test,Control version,,Complete from project evidence; leave unknowns explicit.
Form test,Single change,,Complete from project evidence; leave unknowns explicit.
Form test,Spend by variant,,Complete from project evidence; leave unknowns explicit.
Form test,Qualified leads by variant,,Complete from project evidence; leave unknowns explicit.
Form test,Cohort observation period,,Complete from project evidence; leave unknowns explicit.
Form test,Decision,,Complete from project evidence; leave unknowns explicit.
Capacity,Staffed minutes,,Complete from project evidence; leave unknowns explicit.
Capacity,Follow-up reserve minutes,,Complete from project evidence; leave unknowns explicit.
Capacity,Average first-handling minutes,,Complete from project evidence; leave unknowns explicit.
Capacity,New enquiries per day,,Complete from project evidence; leave unknowns explicit.
Capacity,Oldest unattended enquiry,,Complete from project evidence; leave unknowns explicit.
Project comparison,Project,,Complete from project evidence; leave unknowns explicit.
Project comparison,Price source and date,,Complete from project evidence; leave unknowns explicit.
Project comparison,Area measurement basis,,Complete from project evidence; leave unknowns explicit.
Project comparison,Payment schedule,,Complete from project evidence; leave unknowns explicit.
Project comparison,Delivery status,,Complete from project evidence; leave unknowns explicit.
Project comparison,Recurring charges,,Complete from project evidence; leave unknowns explicit.
Project comparison,Unknowns,,Complete from project evidence; leave unknowns explicit.
Account fit,Company and official URL,,Complete from project evidence; leave unknowns explicit.
Account fit,Role: developer/CP/mandate,,Complete from project evidence; leave unknowns explicit.
Account fit,Project and geography,,Complete from project evidence; leave unknowns explicit.
Account fit,Observed need and source,,Complete from project evidence; leave unknowns explicit.
Account fit,Budget confirmed or unknown,,Complete from project evidence; leave unknowns explicit.
Account fit,Next agreed action,,Complete from project evidence; leave unknowns explicit.