Pricing

What this costs, published

Last updated 2026-09-09 · 5 min read

In a scrape of the Meta Ad Library on 9 August 2026 covering 41 agencies advertising to real estate developers, not one published a price. This page exists because that is a strange thing for a market to accept, and because you should be able to disqualify us in ninety seconds rather than after a fortnight of meetings.

The four doors

Phase 0 — the market read

₹75,000 – ₹1,25,000

one-off, 2–3 weeks

A paid diagnostic that runs before any advertising money is committed.

• Primary interviews with your actual buyer
• Addressable demand and catchment analysis
• Competitor scrape — Meta Ad Library and Google Ads Transparency, with run durations
• Pricing position and unit economics
• A study of what has already worked or failed for your brand
• Campaign architecture with a budget floor

Note This is the only one of the three that can end with us telling you not to spend. That is what you are paying for — research given away as pre-sales has exactly one permitted conclusion, and it is not "no".

Who it is for Anyone not yet certain the demand is there. Also the standard way to start if you already have an agency you are happy with — the brief is yours and they can execute against it.

Performance — per qualified lead

₹550

per qualified lead · 60/month minimum

You pay for leads that meet a written five-part definition, and nothing else.

• ₹550 standard · ₹495 above 60 qualified leads/month · ₹450 above 120
• Campaign management across Meta and Google
• 15 static AI creatives per month, refreshed on fatigue, no per-creative surcharge
• Weekly review — spend, cost per qualified lead, quality rate, scaling decision
• Free replacement of any lead failing the definition, flagged within 7 days

Note Media is funded by you, directly to Meta and Google, from your own ad account. It is never billed through us and never marked up. The account, its history, its pixel and its audiences stay yours if we stop working together.

Who it is for Developers whose sales process already works and whose constraint is the top of the funnel. Requires an in-house team able to work leads inside 48 hours — without one, this is the wrong purchase.

Partnership — retainer and upside

₹50,000 – ₹75,000

per month + 8% of media + 2% upside

For launches where the constraint is the system around the leads, not the number of them.

• Everything in the research gate, run continuously rather than once
• Full funnel build — routing, CRM, alerts, status model
• Feedback loop from CRM back to the ad platforms
• Included AI creatives and ongoing test design
• Sales-pipeline alignment and weekly dashboard
• 2% on units sold above a threshold written before the engagement starts

Note The upside threshold is set from your own historical run-rate, so it only triggers on performance the campaign can be argued to have caused.

Who it is for Developers whose leads arrive and then rot — nobody calling inside 48 hours, no answer to "what is your cost per site visit". Buying more leads into that makes the loss bigger.

Studio package

Quoted per project

separate quote

Photo and video production, drone, UGC and IGC, motion graphics.

• Commissioned through partner studios
• Scoped and approved by you before anything is commissioned
• Used for the property itself, which is never AI-generated

Note Deliberately outside the fee rather than bundled into it. Bundling production into a retainer means you pay for it whether or not the campaign needs it, and it is the line item most often used to pad an agency invoice.

Who it is for Any project past the concept-testing stage that needs approved imagery of the actual asset.

The budget floor, and why we turn work away

We do not take projects spending below roughly ₹1,00,000 a month in media.

This is not a minimum designed to filter for larger clients. The ad platforms have an optimisation floor of about ₹40,000–₹80,000 a month per campaign, below which there are not enough conversion events to leave the learning phase. Under it, results are noise rather than signal — you would be paying for data nobody can act on, and we would be selling you a report with no findings in it.

If you are genuinely below the floor, the better use of the money is Phase 0 now and a properly funded launch one quarter later. ₹40,000 a month across six months buys ₹2,40,000 of noise; the same money buys a real diagnostic and a real one-month test.

Media is yours, always

You pay Meta and Google directly from your own ad account. We never fund media and rebill it, and we never take a margin on it.

This is the single most important commercial term on the page. When an agency funds media and rebills, three things become unverifiable at once: what was actually spent, what the platform actually charged, and what sits between them. Nearly every dispute in this category eventually reduces to that opacity.

The 8% of media in the retainer model is a management fee on spend you can see, not a markup buried inside it.

How this compares to the alternatives

The percentage-of-media model is the most common in the market and the one to think hardest about. It pays the agency more when your spend rises, which is the opposite of the incentive you want.

When we will say no

• The project is not RERA-registered or in the process of registering. Section 3(1) bars advertising an unregistered project, and this is a hard gate rather than a preference.
• Media budget below the ~₹1,00,000/month floor.
• No in-house sales team able to work leads inside 48 hours. Qualified leads decay; without a team to work them you are buying a list.
• Outside Bangalore, Mysore and Karnataka Tier-2, where we have no catchment knowledge and therefore no edge.
• Capacity is full. The practice runs roughly one partnership plus three or four performance engagements at a time, so sometimes the honest answer is a date rather than a yes.

Pricing questions