The Next-Gen Brand Lab
QD & Co. · Answers
Straight answers to the questions developers actually ask
Last updated 2026-09-09 · 45 answers
One question per page, answered in the first paragraph, with the number and its source attached. Where a figure is an estimate it is labelled as one. Where we do not know, the page says so instead of guessing.
Pricing and commercialsLead quality and qualificationMeta, Google and channel choiceBudgets and unit economicsRERA and complianceResearch and Phase 0Choosing an agencyBangalore, Mysore and KarnatakaWorking togetherPlots, commercial and other segments
Pricing and commercials
What does QD & Co charge?Published pricing across all three commercial doors.Why is the fee ₹550 per qualified lead and not ₹450?What the ₹100 difference buys and when the price actually drops.Are ad creatives charged extra?What is included in the fee and what is quoted separately.Who pays for the ad spend — the agency or the developer?Client-funded media, and why the distinction matters.What is the retainer and upside package?When a retainer beats paying per lead.How much does a real estate marketing agency cost in India?The three models, and why almost nobody will quote you.
Lead quality and qualification
What counts as a qualified lead?The five-part written definition, and the replacement guarantee.Why are the leads from my agency so bad?The four causes, in the order they are usually true.How fast should a real estate lead be called?The 48-hour window, and why the first hour is not a myth.What does "sales-ready percentage" mean?The metric that makes cost per lead meaningful.What does a real estate lead funnel need to have?Five components. Most funnels are missing the same two.What is a good lead-to-site-visit ratio?The metric that catches problems months before bookings do.What is the difference between a lead and an enquiry?Mostly nothing — which is why the word "qualified" carries the weight.
Meta, Google and channel choice
Meta ads or Google ads for a property launch?They answer different questions. Most launches need both.How should Meta ads be structured for a real estate launch?Funnel layers, test cells and the separation that matters most.How should Google ads be set up for a real estate project?Four keyword layers, and the one you must not skip.How many ad creatives should a launch test?Enough concepts to kill one without collapsing the test.Should developers use AI-generated ad creatives?Yes for volume and testing. No for the property itself.Should I advertise on 99acres, MagicBricks or Housing.com?Different instrument, different failure mode. Usually alongside, not instead.Do I need a landing page, or are lead forms enough?Depends on whether your constraint is capacity or quality.
Budgets and unit economics
How many leads does it take to book one unit?Plan on 100. Here is the arithmetic behind it.What is a good cost per lead for real estate in Bangalore?The working band, and why the number alone tells you nothing.What is the minimum budget to advertise a project?The optimisation floor, and what happens below it.How long before leads start coming in?Live in week six, stable by month three.How long should I run a campaign before deciding it does not work?A full test window. Killing early is the more expensive error.Why did my cost per lead suddenly increase?Five causes, distinguishable in about twenty minutes.When is the best time to launch a real estate campaign?Six weeks before you want leads, and not during your competitors' peak.
RERA and compliance
What are the RERA rules for advertising a project?Registration first, number displayed, and no depicting what is not approved.Can I advertise before RERA registration comes through?No. But there is legitimate work to do in the meantime.
Research and Phase 0
Choosing an agency
How do I choose a real estate marketing agency?Five questions that separate operators from pitches.Is a marketing agency cheaper than a channel partner?Compare on cost per booking, not on fee structure.Should a developer build an in-house marketing team or hire an agency?It depends on how many launches a year you run.Who runs QD & Co?Owner-operated, and what that means for capacity.What is generative engine optimisation (GEO)?Being cited by an AI assistant, not ranked by a search engine.Do you work outside real estate?Yes, but the published proof is real estate and it should be read that way.
Bangalore, Mysore and Karnataka
How does marketing differ across Bangalore's catchments?Four corridors, four different buyers.Is marketing a Mysore or Tier-2 Karnataka project different?Cheaper leads, plot-dominant demand, slower sales cycle.
Working together
Do you guarantee leads or bookings?Leads, against a definition. Bookings, never — and here is why.What happens if the leads do not convert?We diagnose where it broke before anyone changes the budget.What do you need from me to start?Six things, and one of them is a person.What is in the weekly report?Decisions, not a description of activity.Can you work alongside my existing agency?Sometimes. Not on the same channel.
Plots, commercial and other segments
How do I market a plotted development?Trust and title, not lifestyle and amenities.Is marketing commercial or office space different from residential?Yes — smaller audience, longer cycle, and search matters more.
Start with the market, not the media plan
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