RERA and compliance

What are the RERA rules for advertising a project?

Last updated 2026-09-09

What "advertising" covers

More than a hoarding. Paid social, search advertising, brochures, landing pages, channel-partner collateral and pre-launch "expression of interest" campaigns are all marketing activity for the purposes of the section. A campaign that avoids the word "booking" while collecting buyer details against an unregistered project is still inviting persons to purchase.

The depiction rule is the one that catches people

Registration is binary and easy to check. Depiction is where compliant advertisers still get into trouble: showing amenities that are planned but not sanctioned, using a render that no longer matches the approved plan, or implying a possession date that is not the registered one. Every creative should be checkable against the sanctioned plan and the registered timeline before it runs.

Who carries the liability

The promoter. Not the agency, not the media platform, not the channel partner who reposted it. That asymmetry is why we treat the compliance check as part of the creative pipeline rather than as a client responsibility we can point at afterwards.

Not legal advice

This is a description of how we operate, not a legal opinion. Karnataka rules and authority practice change, and your legal counsel is the correct source for a specific project.