The Next-Gen Brand Lab
RERA and compliance
Can I advertise before RERA registration comes through?
Last updated 2026-09-09
No. Section 3(1) bars advertising, marketing or inviting purchase for an unregistered project, and pre-launch EOI campaigns against an unregistered project fall inside that bar however they are worded. What you can legitimately do while registration is pending is everything that is not an invitation to purchase: the market read, the buyer research, the competitive scrape, the campaign architecture, the creative production and the CRM build.
This is the best possible use of the waiting period
The six weeks of research and architecture that should precede a launch have to happen at some point, and doing them while registration is pending costs you nothing in lost market time. Projects that wait for registration and then start thinking about marketing lose those weeks twice over.
By the time the number comes through, the campaign is built, the creative is approved and compliant, and you are live in days rather than in six weeks.
Brand-level advertising is a grey area, not a loophole
Advertising the developer rather than the unregistered project — corporate reputation, completed projects, company news — is a different activity in principle. In practice, a "brand" campaign that runs in the catchment of an unlaunched project, collects enquiry details and hands them to a sales team is the thing the section exists to prevent, and dressing it as brand advertising does not change what it is. Take your counsel's view before running anything in this space.
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