The Next-Gen Brand Lab
QD & Co. · Catchments
Where we work, and how each catchment buys differently
Last updated 2026-09-09 · 6 catchments
Six catchments, each with a different buyer and a different argument that works on them. Where we have a delivered number for a corridor it is on that page; where we do not, the page says so rather than borrowing one from somewhere else.
Real estate marketing in North BangaloreAirport corridor, investor-heavy, infrastructure-led.Real estate marketing in East BangaloreWhitefield and the ORR belt — employment-led, commute-decided.Real estate marketing in West BangaloreMetro-led, end-user, price-sensitive, locally rooted.Real estate marketing in South BangaloreThe most contested auction in the city, and the most mixed demand.Real estate marketing in MysoreHalf the cost per lead, a slower cycle, and a plot-led market.Real estate marketing in Tier-2 KarnatakaWhere the arbitrage is real and where the data runs out.
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