Dubai Leads Paid If Qualified

Research first, media second. Every engagement starts with a business questionnaire and three research tracks: interviews with the buyers you actually sell to, desk research on competing launches, pricing, payment plans and the Meta Ad Library, and a review of what your past campaigns did. Campaigns are then built across Meta and Google with UAE residents and overseas investors in separate pools, the DLD permit number and QR designed into every creative, and spend scaled only after cost per qualified lead holds for a full test window.

A Dubai Land Department real estate advertising permit, applied for through the Trakheesi system, with the permit number shown in the ad. DLD also requires the Madmoun QR code linked to that permit on real estate advertisements. DLD lists the fee as AED 1,000 per permit and AED 5,000 for a project-launch event permit, plus a AED 20 Knowledge and Innovation fee. Portals such as Bayut and dubizzle will not publish a listing without a permit.

You do. The permit is issued to the licensed brokerage or developer, and a broker applies with its marketing contract from the owner. QD & Co. is not a licensed broker and does not apply for permits. We plan the permit into the creative from the brief, so every ad carries the right number and QR from day one and nothing has to be rebuilt after approval.

There is no single reliable number. Community, ticket size, off-plan versus ready, the audience's country and the qualification definition all move it, and published Dubai figures vary widely because they measure different things. We will not publish a Dubai benchmark until we have our own campaign data. Judge any agency on cost per accepted qualified lead from your CRM, not on cost per form fill.

All five conditions, written into the contract: contactable by phone or WhatsApp within three attempts over 48 hours; budget stated in AED inside the project's price band; buying within six months; the right community, or a matching investor profile for overseas buyers; and not already in your CRM within 90 days. A lead that fails is replaced free if you flag it within seven days. Call recordings and CRM status are the shared evidence.

Two published models, billed in AED. Pay per qualified lead: AED 200 per lead that meets the five-point definition, AED 180 above 150 a month and AED 160 above 250, with a minimum of 100 a month (AED 20,000). Monthly Retainer: AED 20,000 a month, one flat fee. Media spend is separate and paid by you directly to Meta and Google.

You do, directly to Meta and Google. The ad account stays in your brokerage's or company's name, so you remain the advertiser of record under the permit, media costs are visible to you rather than bundled, and a falling cost per lead shows up on your own invoice. Our fee is separate and covers the work, not the media.

No. QD & Co. works from Bengaluru, India, and serves Dubai clients remotely. We do not hold a RERA broker licence and we do not sell property. We build and run the marketing inside your accounts and under your permits; your agents handle viewings, negotiation and closing.

Not yet. Our delivered work is Indian residential real estate across ten developer brands, plus campaigns sold to buyers living in India. That is why every Dubai engagement starts with Phase 0, a market read you can judge before any retainer, and why every India figure on this page is labelled as India.

Yes. Brokerages holding off-plan mandates, independent agents and channel partners running under their own licence, and developers launching off-plan all fit. Campaigns run from your own ad account and brand, so the leads are yours alone and are not resold to other agents.

Indian nationals were the largest foreign buyer group in Dubai in 2025, around 22% of foreign purchases according to brokerage analysis of DLD data. We already run campaigns to Indian property buyers every week, so we run India-side campaigns for Dubai inventory as a separate pool: city-level targeting, creative that answers the questions Indian buyers ask about ownership, payment plans and remittance, and follow-up timed for India, which is 90 minutes ahead of Dubai.

Individuals who advertise on social media in the UAE need an Advertiser Permit from the UAE Media Council, and the property ad still needs its DLD permit. Confirm the current scope for your case with the Media Council and your brokerage's compliance team before posting.

Meta and Google carry most paid demand: Meta for discovery and off-plan launches, Google for high-intent searches on communities, developers and project names. Portals such as Bayut, Property Finder and dubizzle stay with your listings team; we route their leads into the same CRM. LinkedIn suits high-ticket and investor audiences, and Snapchat is used where the buyer profile justifies it. The research decides the mix.

You are live in market from roughly week six. The questionnaire, research and campaign architecture take about five to six weeks, then a month of live A/B testing produces the scale playbook. By month three the funnel, CRM routing and weekly dashboard are running and repeatable.

A weekly dashboard and report covering spend, cost per lead, lead quality, sales-ready percentage, viewings, creative approvals and every budget-scaling decision. No metric that cannot be traced to a source.

No. Both plans include fifteen static AI-generated creatives a month plus AI ad copy, regenerated on fatigue without a separate creative invoice. Studio production such as shoots, drone, UGC and motion graphics is a separate package, quoted per project and approved before commissioning.