The Next-Gen Brand Lab
Pricing and commercials
Are ad creatives charged extra?
Last updated 2026-09-09
No. Fifteen static AI-generated ad creatives a month are included in the performance fee, along with AI ad copy written against the research brief. They are refreshed when creative fatigue shows in the numbers, with no per-creative surcharge and no monthly quota to argue about. Traditional studio production — photo and video shoots, drone, UGC or IGC, motion graphics — sits outside the fee and is quoted per project through partner studios, approved by you before anything is commissioned.
Why creative volume is included rather than metered
Metered creative creates the wrong incentive on both sides. The agency rations output to protect margin, and the client rations requests to protect budget, so the campaign runs on tired assets precisely when the numbers are telling you to change them.
Including a fixed volume removes the negotiation from the moment when speed matters. When fatigue appears in frequency and cost-per-result, the refresh happens because the data said so, not because a change order cleared.
What "fifteen a month" means in practice
Fifteen is the committed floor, not the capacity ceiling. The production pipeline behind it can generate substantially more when a test cell demands it — the number in the contract is what you are guaranteed, and the pipeline is what actually gets used.
Every creative is checked against RERA requirements before it runs, because a non-compliant ad is a legal exposure for the developer, not for the agency that made it.
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