The Next-Gen Brand Lab
Pricing and commercials
Why is the fee ₹550 per qualified lead and not ₹450?
Last updated 2026-09-09
₹550 is the standard-volume rate; ₹450 is the rate above 120 qualified leads a month. The difference is fixed cost recovery, not margin. Below roughly 60 leads a month, the research, creative refresh and weekly quality review cost the same as they do at 200, so a lower headline rate at low volume would price the work below what it takes to run it properly. The tiers exist so that scale is passed on when scale is real.
The volume ladder
Three rates, one qualification standard. The definition of a qualified lead does not loosen as the price falls, which is the part that matters.
₹550 — standard, 60 qualified leads a month minimum.
₹495 — above 60 qualified leads a month.
₹450 — above 120 qualified leads a month.
What the fee does not include
Media. You fund Meta and Google directly from your own ad account, and the invoice from the platform is yours. This is not a billing convenience, it is the thing that makes the arrangement auditable: you can see the spend without asking us for it, which removes the single most common source of distrust in this category.
Fifteen static AI-generated ad creatives a month are included in the fee, refreshed on fatigue with no per-creative surcharge. Studio production — shoots, drone, UGC, motion graphics — is quoted separately through partner studios and approved before commission.
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