The Next-Gen Brand Lab
Working together
Do you guarantee leads or bookings?
Last updated 2026-09-19
Lead quality is assessed against agreed contactability, budget, purchase timeline, location fit and duplicate checks. Record these in the CRM and use sales feedback to improve targeting and follow-up. Qualification is a reporting measure, not a per-lead billing or replacement guarantee. Results and bookings are not guaranteed.
What a booking guarantee actually costs you
It gets priced in. Nobody carries risk for free, so a booking guarantee is funded either by a materially higher fee or by a definition of "booking" so hedged that it is unenforceable — usually the second.
It also changes behaviour badly. An agency on the hook for bookings has an incentive to claim credit for every sale in the period, including walk-ins, channel-partner introductions and repeat buyers. The dispute is not avoidable; it is deferred to the moment when it is most expensive to have.
What we do guarantee
- Campaign work delivered against a written scope with lead-quality reporting
- Media stays in your account, so you can audit spend without asking us
- Weekly reporting carrying cost per qualified lead, quality rate and the reasoning behind each scaling decision
- Fifteen static creatives a month, refreshed on fatigue rather than on request
That is a guarantee on the part of the process we control. It is deliberately narrower than what you would like, and narrower than what you will be offered elsewhere.
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