The Next-Gen Brand Lab
Pricing and commercials
How much does a real estate marketing agency cost in India?
Last updated 2026-09-09
There are three models and the honest answer is that you will struggle to get a number from most agencies — in a scrape of 41 agencies advertising to developers in August 2026, none published a price. The models are: a monthly retainer, typically ₹1,00,000–₹3,00,000 for a specialist; a percentage of media spend, usually 8–15%; or payment per qualified lead, which is where our own ₹550 sits. Media is a separate cost on top of all three and should stay in your own ad account.
What each model actually costs you
| Model | Typical range | Watch for |
|---|---|---|
| Monthly retainer | ₹1,00,000–₹3,00,000 for a specialist | Paying for activity rather than outcome |
| Percentage of media | 8–15% of spend | Incentive to increase spend, not efficiency |
| Per qualified lead | ₹450–₹700 depending on volume | Meaningless without a written definition of "qualified" |
| Media itself | ₹1,00,000/month floor | Being billed through the agency rather than paying platforms directly |
The percentage-of-media model deserves the most scepticism of the three. It pays the agency more when your spend rises, which is precisely the opposite of the incentive you want, and it is the most common model in the market.
Why the price is so hard to get
Partly because scoping genuinely varies, and partly because a quote you cannot compare is commercially useful to the person giving it. If nobody in a category publishes, the first conversation is always a discovery call rather than a decision.
Our position is the opposite one and it is a deliberate counter-position rather than a discount: ₹550 per qualified lead, ₹495 above 60 a month, ₹450 above 120, with the definition of "qualified" published beside it. You can disqualify us in ninety seconds.
The number to ask for instead
Ask for cost per booking, not cost per month. A ₹1,50,000 retainer that produces eight bookings is cheaper than a ₹60,000 one that produces two, and the monthly figure tells you nothing about which you are buying.
If an agency cannot model cost per booking with you, it has not thought past the form fill, which is the thing you are actually trying to avoid buying.
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