The Next-Gen Brand Lab
Pricing and commercials
What is the retainer and upside package?
Last updated 2026-09-09
The partnership door is ₹50,000–₹75,000 a month, plus 8% of media spend, plus 2% on units sold above a written threshold agreed before the engagement starts. It covers the research gate, included AI creatives, testing, full funnel build, CRM routing and sales-pipeline alignment. It suits a launch where the constraint is the system around the leads rather than the number of leads.
Retainer or CPQL — how to tell which one you need
Pay per qualified lead if your sales process already works and your problem is the top of the funnel. You are buying volume against a definition, and you want the acquisition risk carried by the agency.
Take the retainer if your leads are not the bottleneck — if they arrive and then rot in a spreadsheet, if nobody calls inside 48 hours, if you cannot say what your cost per site visit is. Buying more leads into a broken funnel makes the loss bigger, not smaller.
What the 2% upside is tied to
Units sold above a threshold written into the agreement before anything runs. The threshold is set from your own historical run-rate, so the upside only triggers on performance the campaign can be argued to have caused. It is deliberately a small number attached to a real outcome rather than a large one attached to activity.
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