The Next-Gen Brand Lab
Pricing and commercials
What does QD & Co charge?
Last updated 2026-09-09
QD & Co publishes three prices. Performance work is ₹550 per qualified lead, falling to ₹495 above 60 leads a month and ₹450 above 120, with a 60-lead monthly minimum. The retainer is ₹50,000–₹75,000 a month plus 8% of media and 2% on units sold above a written threshold. Phase 0, the paid market read, has historically been scoped in the ₹75,000–₹1,25,000 band. Media is funded by the client directly to Meta and Google and is never billed through us.
Why the price is published at all
In a scrape of the Meta Ad Library on 9 August 2026 covering 41 distinct agencies advertising to developers, none published a price. Not a range, not a starting point, not a unit. That is the norm in this category and it is the reason developers cannot comparison-shop it.
Publishing the number is a deliberate counter-position rather than a discount. It costs nothing to implement and it lets a developer disqualify us in ninety seconds instead of after a fortnight of meetings, which is worth more to both sides than the meetings were.
What each door is actually for
The three doors are not tiers of the same product; they answer different questions.
CPQL suits a developer who wants acquisition risk moved onto the agency and has an in-house sales team able to work leads inside 48 hours. Retainer plus upside suits a launch that needs research, funnel, CRM and sales alignment rather than lead volume alone. Phase 0 suits anyone who is not yet sure the demand exists, and it is the only one of the three that can end with us telling you not to spend.
Want this answered for your project specifically?
A Phase 0 call is a questionnaire, not a pitch. You get the market read before anyone spends a rupee on advertising.
Book a Phase 0 call ↗