The Next-Gen Brand Lab
Pricing and commercials
Who pays for the ad spend — the agency or the developer?
Last updated 2026-09-09
The developer pays Meta and Google directly from their own ad account. QD & Co never bills media through its own books and never marks it up. The fee — CPQL or retainer — is separate and is the only money that comes to us. This means the platform invoice, the spend figures and the account history all belong to you, and remain yours if the engagement ends.
Why this is the single most important commercial term
When an agency funds media and rebills it, three things become unverifiable at once: what was actually spent, what the platform actually charged, and what margin sits between them. Every dispute in this category eventually reduces to that opacity.
Client-funded media removes the argument rather than managing it. You are looking at the same numbers we are, in the same interface, at the same time.
What happens to the account if we stop working together
It stays yours, with its full spend history, pixel data, custom audiences and learning phase intact. That history has real value — a pixel with months of conversion data is materially cheaper to advertise against than a fresh one — and an arrangement where the agency owns the account is an arrangement where leaving costs you that value.
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