The Next-Gen Brand Lab
Pricing and commercials
Who pays for the ad spend — the agency or the developer?
Last updated 2026-09-19
The developer pays Meta and Google directly from their own ad account. QDnCo never bills media through its own books and never marks it up. The fee — CPQL or retainer — is separate and is the only money that comes to us. This means the platform invoice, the spend figures and the account history all belong to you, and remain yours if the engagement ends.
Why this is the single most important commercial term
When an agency funds media and rebills it, three things become unverifiable at once: what was actually spent, what the platform actually charged, and what margin sits between them. Every dispute in this category eventually reduces to that opacity.
Client-funded media removes the argument rather than managing it. You are looking at the same numbers we are, in the same interface, at the same time.
What happens to the account if we stop working together
Your business should retain its advertising account and the assets it owns, subject to platform access and retention rules. Record who owns each asset and remove agency permissions when the relationship ends.
Historical data can help analysis and optimisation, but an older pixel does not guarantee cheaper acquisition or preserve a particular learning status after changes.
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