The Next-Gen Brand Lab
Brigade Group · Plotted, villa and township
Brigade Granada — a Spanish-themed township at Whitefield
Last updated 2026-09-19
Developer Brigade Group · Location Whitefield–Kadugodi · East Bangalore · Product Mixed-use township · Stage Live · EOI
A township is not a large apartment project, and advertising it as one wastes the only thing that makes it distinctive.
Modelled economics — not a delivered result
This is an illustrative planning scenario for this type of project. The table below is a projection built from our planning assumptions for a project of this ticket size, not a report of what has happened. It is published so you can see the arithmetic we would hold ourselves to — and check it against your own.
| Assumed monthly media (illustrative) | ₹6.4 lakh |
|---|---|
| Planned cost per lead | ₹330 |
| Leads at that spend | ~1,939 / month |
| Site visits at 3.4% | ~66 / month |
| Bookings at the 1% planning ratio | ~19 / month |
How to read this. The site-visit rate is what we work towards and measure weekly. The booking figure uses the deliberately pessimistic 100-raw-leads-per-booking ratio we publish everywhere else, because a model that assumes a better close rate than we would plan a budget on is a sales document rather than a projection. Delivered figures we are free to publish — ₹266 per lead at 51% sales-ready — sit on the benchmarks page with their method.
Selling a place, not a plan
The winning concept in testing led on the theme and the scale — live, work, relax within one development — rather than on configuration and price.
At township scale the buyer is choosing an environment they will live inside for a decade. Leading with square footage answers a question they have not reached yet.
The East Bangalore constraint
Whitefield is the most commute-decided catchment in the city. A project twenty minutes further out is in a different market, not a slightly worse one, so the catchment is drawn tightly and geography does real work in the qualification standard.
It is also where search budgets die: rental, resale and PG queries surround every property term here, and the negative keyword list has to be built before launch rather than after the first invoice.
Evidence ledger
Every figure on this page, labelled by where it comes from. Our editorial policy explains the labels.
| Figure | What it is | Evidence type |
|---|---|---|
| Portfolio marketing | Our role on this project | Delivery-role statement |
| Whitefield–Kadugodi · East Bengaluru | Location | Project description |
| 40+ acres | Client-supplied township scale | Client-supplied project fact (scale, not a marketing result) |
| 3,500+ | Planned homes · client brief | Client-supplied project fact (scale, not a marketing result) |
| ₹571.09 | Cost per form lead | Observed — ad-platform figure for one named campaign, 24 Aug–22 Sep 2026 |
Scope notes: Separate messaging for configurations and budget bands. *24 Aug–22 Sep 2026, brigade_granada_02 only; not the combined project total. Project scale is not sales delivered.
Not yet published: qualified-lead %, sales-ready %, site visits and bookings. We publish these only when the client's CRM or platform export supports them, and label them when we do.
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