The Next-Gen Brand Lab
Brigade Group · Plotted, villa and township
Brigade Granada — a Spanish-themed township at Whitefield
Last updated 2026-09-09
Developer Brigade Group · Location Whitefield–Kadugodi · East Bangalore · Product Mixed-use township · Stage Live · EOI
A township is not a large apartment project, and advertising it as one wastes the only thing that makes it distinctive.
Modelled economics — not a delivered result
This campaign is live and its performance belongs to the client. The table below is a projection built from our planning assumptions for a project of this ticket size, not a report of what has happened. It is published so you can see the arithmetic we would hold ourselves to — and check it against your own.
| Monthly media (client-funded) | ₹6.4 lakh |
|---|---|
| Planned cost per lead | ₹330 |
| Leads at that spend | ~1,939 / month |
| Site visits at 3.4% | ~66 / month |
| Bookings at the 1% planning ratio | ~19 / month |
How to read this. The site-visit rate is what we work towards and measure weekly. The booking figure uses the deliberately pessimistic 100-raw-leads-per-booking ratio we publish everywhere else, because a model that assumes a better close rate than we would plan a budget on is a sales document rather than a projection. Delivered figures we are free to publish — ₹266 per lead at 51% sales-ready — sit on the benchmarks page with their method.
Selling a place, not a plan
The winning concept in testing led on the theme and the scale — live, work, relax within one development — rather than on configuration and price.
At township scale the buyer is choosing an environment they will live inside for a decade. Leading with square footage answers a question they have not reached yet.
The East Bangalore constraint
Whitefield is the most commute-decided catchment in the city. A project twenty minutes further out is in a different market, not a slightly worse one, so the catchment is drawn tightly and geography does real work in the qualification standard.
It is also where search budgets die: rental, resale and PG queries surround every property term here, and the negative keyword list has to be built before launch rather than after the first invoice.
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