The Next-Gen Brand Lab
Kumar Properties · Residential launches
Kumar Platina — Nagasandra, opposite the metro
Last updated 2026-09-09
Developer Kumar Properties · Location Nagasandra · Tumkur Road · Product 2.5 / 3 BHK · from ₹1.9 Cr · Stage Live
A metro-adjacent launch on Tumkur Road, and a useful example of how much of a campaign's outcome is decided by things that are not the campaign.
Modelled economics — not a delivered result
This campaign is live and its performance belongs to the client. The table below is a projection built from our planning assumptions for a project of this ticket size, not a report of what has happened. It is published so you can see the arithmetic we would hold ourselves to — and check it against your own.
| Monthly media (client-funded) | ₹6.5 lakh |
|---|---|
| Planned cost per lead | ₹355 |
| Leads at that spend | ~1,831 / month |
| Site visits at 3.2% | ~59 / month |
| Bookings at the 1% planning ratio | ~18 / month |
How to read this. The site-visit rate is what we work towards and measure weekly. The booking figure uses the deliberately pessimistic 100-raw-leads-per-booking ratio we publish everywhere else, because a model that assumes a better close rate than we would plan a budget on is a sales document rather than a projection. Delivered figures we are free to publish — ₹266 per lead at 51% sales-ready — sit on the benchmarks page with their method.
The location is the argument
Opposite Nagasandra Metro and opposite IKEA. In West and North-West Bangalore, walking-minutes-to-metro outperforms amenity lists reliably enough that it earns the headline rather than a supporting line.
The creative lock the client set was a single instruction — make Tumkur Road bold — and it was the correct one. Corridor recognition does more work here than the project name.
What we fixed that was not advertising
The lead form initially carried the wrong contact number, and leads were not reaching the CRM reliably. Both were found and corrected in the first week.
This is the ordinary reality of launch marketing and the reason the funnel is treated as part of the engagement rather than as the client's problem. A campaign delivering perfectly into a broken form produces a report full of leads and a sales team with nothing to call. The advertising was never the constraint in that week.
RERA discipline
The project carries an issued RERA registration, so the number appears on the creative and on the form. Where a project in our portfolio does not have one issued, no RERA claim appears anywhere in its advertising — not "RERA approved", not "RERA applied", not a sibling project's number.
That rule costs reach on some campaigns. It is not negotiable, because the promoter carries the liability for what the advertisement says and an agency that treats it casually is handing its client an exposure it will never see.
Want this run on your project?
A Phase 0 call is a questionnaire, not a pitch. You get the market read before anyone spends a rupee on advertising.
Book a Phase 0 call ↗