Indium Group · Residential launches

Indium Group — reported acquisition and site-visit pipeline

Last updated 2026-09-19

This is the engagement behind the benchmark quoted everywhere else on this site, and the one number worth understanding properly before it is quoted back.

The result

Pipeline is not booked revenue

Site-visit pipeline represents potential inventory value associated with buyer visits. It is not collected revenue or confirmed bookings. The historical portfolio reports a fourteen-day test; no revenue-return multiple is stated because a closed-revenue reconciliation is not available.

Why the quality rate is on the card

₹266 on its own is a cost per form fill. Paired with 51% sales-ready — scored by the client's sales team, not by us — it becomes an effective ₹520 per lead worth calling.

We do not publish the first figure without the second. A ₹150 lead at 10% sales-ready costs ₹1,500 per useful lead and looks better on a dashboard, which is how most agency benchmarks in this category are constructed.

What made it work

• A tight catchment drawn from the buyer research rather than from the postcode
• Creative tested as distinct arguments — price, connectivity, proof — not as colour variants of one message
• A qualification standard agreed before launch, so "good lead" meant the same thing to both sides on day one
• A short, controlled test window rather than a slow burn, which is what made the fourteen-day read trustworthy

Evidence ledger

Every figure on this page, labelled by where it comes from. Our editorial policy explains the labels.

Scope notes: Historical owner-reported project example; source reconciliation remains open. The 51% is this specific earlier cohort, distinct from the owner-reported 60%+ overall figure.

Not yet published: platform exports, CRM reconciliation and booked revenue. We publish these only when the client's CRM or platform export supports them, and label them when we do.