The Next-Gen Brand Lab
Marga · Education, SaaS and growth
Marga — admissions growth and enrolment GTM
Last updated 2026-09-09
Developer Marga · Location India · Product Education · admissions · Stage Delivered
Admissions marketing has a structural problem in common with real estate: the person who searches and the person who pays are frequently not the same person.
On results
Campaign performance on this engagement is the client's commercial information and is not ours to publish. What is described below is the work and the method. Where figures appear elsewhere on this site — ₹266 cost per lead at 51% sales-ready, ₹350–₹500 as the Bangalore residential working band — they come from engagements we are free to report, with the method attached.
Two audiences, one enrolment
The student researches and the parent decides, and they respond to opposite arguments — outcomes and credibility for one, experience and fit for the other. Run as a single campaign, the platform optimises toward whichever fills forms more readily and the other is quietly under-served.
They run as separate pools, the same way channel-partner and end-buyer demand are separated on a property launch. It is the same structural error in a different market.
The deadline shape
Admissions demand is seasonal in a way property demand is not — a hard intake deadline concentrates intent into weeks. That rewards front-loading the test window so that the scaling decision lands before the season rather than during it.
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