The Next-Gen Brand Lab
Netri · Education, SaaS and growth
Netri — STEAM EdTech go-to-market at ₹162 per lead
Last updated 2026-09-09
Developer Netri · Location India · Product STEAM EdTech SaaS · Stage Delivered
A software launch rather than a property one, and a useful demonstration of which parts of the method are about real estate and which are not.
The result
Leads at ₹162 on controlled launch spend, against a four-stage funnel built from the go-to-market research.
What carried across from property
The sequence did. Research before spend, a written definition of what counts as a qualified lead, distinct creative concepts rather than variants, and a feedback loop from the CRM back to the platforms.
None of that is real-estate knowledge. It is how paid acquisition works when it is done deliberately.
What did not
Every prior. Catchment knowledge, RERA workflow, buyer research, the cost-per-lead benchmarks — all of it is property-specific and none of it transfers. A ₹162 lead here and a ₹266 lead on a residential launch are not comparable quantities and we do not present them as a trend.
So the research gate did more genuine discovery on this engagement and less pattern-matching, which is the honest trade when working outside a specialism.
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