The Next-Gen Brand Lab
Godrej Properties · Enterprise portfolio
Godrej MSR City — airport-corridor execution at Devanahalli
Last updated 2026-09-09
Developer Godrej Properties · Location Shettigere · Devanahalli · Product 2 BHK · ~₹1.34 Cr · Stage Delivered
North Bangalore is the most investor-weighted catchment in the city, and that single fact rewrites the advertising argument.
Modelled economics — not a delivered result
This campaign is live and its performance belongs to the client. The table below is a projection built from our planning assumptions for a project of this ticket size, not a report of what has happened. It is published so you can see the arithmetic we would hold ourselves to — and check it against your own.
| Monthly media (client-funded) | ₹6.5 lakh |
|---|---|
| Planned cost per lead | ₹310 |
| Leads at that spend | ~2,097 / month |
| Site visits at 3.4% | ~71 / month |
| Bookings at the 1% planning ratio | ~21 / month |
How to read this. The site-visit rate is what we work towards and measure weekly. The booking figure uses the deliberately pessimistic 100-raw-leads-per-booking ratio we publish everywhere else, because a model that assumes a better close rate than we would plan a budget on is a sales document rather than a projection. Delivered figures we are free to publish — ₹266 per lead at 51% sales-ready — sit on the benchmarks page with their method.
Selling a timeline, not a home
A buyer here is making a bet on the airport corridor, the metro extension and the northern employment belt. Intent windows are longer and budget bands wider than the same ticket implies elsewhere, so the qualification conversation runs differently.
Connectivity and appreciation are the product. That is also the risk: infrastructure claims are promises about things the developer does not control, and under RERA the promoter carries what the advertisement implies. Sanctioned and dated only; never merely announced.
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