Dubai · UAE

Real estate marketing in Dubai for developers, brokerages and channel partners

Last updated 2026-09-26

Who this is for

• Developers launching off-plan or ready inventory who want enquiries their sales team can actually work.
• Brokerages holding a mandate who need launch-window volume without losing lead quality.
• Channel partners selling multiple projects who need campaigns run from their own licensed account and brand.
• Indian developers and brokers selling Dubai to NRI buyers, the cross-border audience we already market to from Bengaluru.

The compliance layer every Dubai property ad needs

This is the part most campaigns from outside the UAE get wrong, and the part that gets a client fined rather than the agency.

What this changes in practice: the permit is applied for by your licensed brokerage or developer, per property or launch, before creative goes live. We build the permit number into the creative from the brief onward, so no ad has to be rebuilt after approval.

How a Dubai campaign differs from an Indian one

• Portals sit beside paid social. Property Finder, Bayut and dubizzle carry permit-verified listings, so paid campaigns have to point to the same verified inventory rather than a separate claim.
• Buyers are international. One Dubai launch can draw residents, GCC buyers and NRIs in India, so audiences, languages and call hours are split by market, not run as one pool.
• Speed to lead decides the outcome. Enquiries are answered in seconds by an AI lead agent, then routed to the right salesperson with the conversation attached.
• Currency and payment plans lead the creative. Off-plan buyers decide on the payment plan and handover date, so those lead the ad instead of being buried in it.

What we do, and what we don't

What the work is built on

Fourteen residential campaigns across ten developer brands in India, including Brigade, Godrej, Kumar, Vaishnavi, Nambiar and Vajram, plus a cross-border campaign selling US land to buyers living in India. Method, audience logic and labelled economics are published for each project in the work index. The research behind our pricing and benchmarks is public: the Meta Ad Library audit of 41 agencies and cost-per-lead benchmarks.

How an engagement starts

1. Phase 0 — the market read. Competitor ads, buyer complaints, catchment and price-to-income modelling for your project. You keep it whether or not you continue. What Phase 0 includes.
2. Build, paused. Creative, forms, qualification rules and the campaign tree, loaded paused under your permits for your approval.
3. Scale what holds. Weekly reads on cost per qualified lead, not cost per lead.

Dubai pricing is published in AED on QD & Co. Dubai: a fee per qualified lead, or a monthly retainer, with media paid by you directly to Meta and Google.

Questions Dubai clients ask

Do you have an office or a licence in Dubai?

No. QD & Co. works from Bengaluru and serves Dubai clients remotely. We do not hold a RERA broker licence and we do not sell property. Advertising permits are applied for by your licensed brokerage or developer; we build and run the marketing inside your accounts and under your permits.

Have you run campaigns in Dubai before?

Not yet. Our delivered work is Indian residential real estate across ten developer brands, plus a US land campaign sold to buyers living in India. That is why every Dubai engagement starts with Phase 0, a paid market read, so you can judge our understanding of your market before any retainer.

What does every Dubai property ad need before it goes live?

A Dubai Land Department real estate advertising permit, applied for through Trakheesi, with the permit number shown in the advertisement. Brokers apply with a marketing contract from the property owner. Portals such as Bayut and dubizzle will not publish a listing without one.

Can a broker promote listings on their personal Instagram?

Individuals advertising on social media in the UAE now need an Advertiser Permit from the UAE Media Council, and the property ad itself still needs its DLD permit. Confirm the current scope for your case with the Media Council and your brokerage's compliance team before posting.

Who pays for the media?

You do, directly to Meta and Google from your own ad account. We never bill media through us, and you keep the account, the pixel history and the audiences.