The Next-Gen Brand Lab
Vajram Group · Residential launches
Vajram — 3 BHK at Kogilu, North Bangalore
Last updated 2026-09-19
Developer Vajram Group · Location Kogilu · North Bengaluru · Product 3 BHK · 1,600–1,628 sqft · Stage Live · EOI
A single-configuration launch, which is a considerable advantage in testing and an underused one in this market.
Modelled economics — not a delivered result
This is an illustrative planning scenario for this type of project. The table below is a projection built from our planning assumptions for a project of this ticket size, not a report of what has happened. It is published so you can see the arithmetic we would hold ourselves to — and check it against your own.
| Assumed monthly media (illustrative) | ₹6.2 lakh |
|---|---|
| Planned cost per lead | ₹340 |
| Leads at that spend | ~1,824 / month |
| Site visits at 3.3% | ~60 / month |
| Bookings at the 1% planning ratio | ~18 / month |
How to read this. The site-visit rate is what we work towards and measure weekly. The booking figure uses the deliberately pessimistic 100-raw-leads-per-booking ratio we publish everywhere else, because a model that assumes a better close rate than we would plan a budget on is a sales document rather than a projection. Delivered figures we are free to publish — ₹266 per lead at 51% sales-ready — sit on the benchmarks page with their method.
One configuration is a cleaner test
Most launches advertise every configuration at once, which splits the audience signal and produces a campaign that drifts toward whichever unit type fills forms most readily — usually the cheapest, and usually not the one the developer needs to move.
Here the inventory is 3 BHK only. The entire budget tests messages against one buyer, so a result means something on the first read rather than after untangling which configuration produced it.
What is not claimed
There is no metro station opposite this project, and the advertising does not imply one. Connectivity is stated in real distances to real employment centres.
Where the group has registration numbers for other inventory, none of them appear here. A sibling project's RERA number on the wrong campaign is a misrepresentation, however convenient.
Evidence ledger
Every figure on this page, labelled by where it comes from. Our editorial policy explains the labels.
| Figure | What it is | Evidence type |
|---|---|---|
| Portfolio marketing | Our role on this project | Delivery-role statement |
| Kogilu · North Bengaluru | Location | Project description |
| 118 | Homes · client brief | Client-supplied project fact (scale, not a marketing result) |
| 2 towers | Project scale | Client-supplied project fact (scale, not a marketing result) |
| 3 BHK | Residential format | Project description |
Scope notes: 3 BHK buyer positioning and campaign testing. Figures describe the client-supplied project scale, not completed sales.
Not yet published: qualified-lead %, sales-ready %, site visits and bookings. We publish these only when the client's CRM or platform export supports them, and label them when we do.
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