Priced Per Qualified Lead

Research first, media second: a Bangalore launch should be planned before any media is bought. The sequence is: a business questionnaire, then three parallel research tracks — primary interviews with the actual buyer, secondary desk research covering total addressable market, competitive landscape, pricing and unit economics, and historical study of what has already worked or failed for the brand. Only then does campaign architecture get built across Meta and Google, split into top, middle and bottom of funnel with a separate retargeting layer. Spend scales only after cost per qualified lead and lead quality hold for a full test window.

There is no single reliable CPL for every project. Ticket size, catchment, channel, creative and the qualification definition change the economics. Our published historical CPL and qualification figures are owner-reported while source reconciliation remains open; they are not promises for a new campaign. Review cost per accepted qualified lead alongside CRM feedback, and distinguish enquiries, site visits and completed sales.

Set the media budget from the project, buyer audience, expected event cost, test duration and acceptable risk. Agree a spending cap before launch, and scale only after reviewing lead quality as well as cost. Our published working media minimum is an agency planning policy, not a universal platform rule. Media spend is separate from our fee.

A lead is a form fill. A qualified site visit is a buyer who arrives at the project with intent and budget. Most agencies report the first because it is easy to produce cheaply. Sales teams only care about the second. Every campaign should be scored against sales feedback, with lead quality tracked weekly and creative or targeting killed when the sales-ready percentage falls.

A qualified lead meets all five conditions written into the contract, not left to interpretation: contactable — answers by phone or WhatsApp within three attempts over 48 hours; budget-matched — states a budget inside the project's price band; intent-dated — states a purchase timeline of six months or less; geography-valid — buying in, or relocating to, the project's catchment; and not a duplicate — not already in your CRM within 90 days. Any lead that fails the definition is replaced free if you flag it within seven days. Call recordings and CRM status are the shared evidence, so neither side is arguing from memory. Most agencies will not write this down, which is exactly why lead quality is the thing developers complain about most.

You do, directly to Meta and Google. The ad account stays in your name and the media invoice comes to you, never through us. Three reasons. It keeps you as the advertiser of record, which matters under RERA because the promoter — not the agency — is responsible for what a project advertisement claims. It means media inflation is visible to you rather than buried in a bundled unit price. And it makes the efficiency provable: when cost per lead falls, your own invoice shows it. Our fee is separate and covers the work, not the media.

QD & Co. provides marketing and lead generation for developers and channel partners. Your sales team handles buyer conversations, site visits, negotiation and closing. Compare our fee plus media spend against the agreed marketing scope and accepted lead criteria. A brokerage commission pays for a different scope, so a cost-per-booking or cheaper-than-brokerage claim cannot be inferred from our lead fee.

Yes. We work with channel partners and developers managing property portfolios. We research each project, buyer budget, catchment, USP and purchase timeline, then build creative tests and lead-generation campaigns. Buyer acquisition and broker recruitment use separate briefs. Your team remains responsible for sales and closing.

Meta and Google carry most of the volume for Indian residential real estate — Meta for discovery and creative-led demand, Google for high-intent search around micro-market and project name queries. LinkedIn works for premium and NRI segments. X, Snapchat, ChatGPT Ads and Jio Ads are used selectively where the buyer profile justifies them. Platform choice comes out of the research, not out of habit.

A land buyer behaves nothing like an apartment buyer. Plot purchases are driven by appreciation, approval status and clear title far more than by amenities or floor plans, and the consideration window is longer. Creative leads with authority approval, location corridor and per-square-foot economics rather than lifestyle imagery, and the funnel is built to nurture across a longer decision period.

Every advertisement for a registered project must carry the RERA registration number and must not make claims the registration does not support — no guaranteed returns, no amenities absent from the sanctioned plan, no possession dates that contradict the filing. Campaigns are built compliant from the creative brief onward rather than corrected after a notice.

You are live in market from roughly week six. Phases zero through two — questionnaire, research and campaign architecture — take about five to six weeks. Phase three is a month of live A/B testing that produces the scale playbook. By month three the funnel, CRM routing and weekly dashboard are running and the system is repeatable.

A weekly client dashboard plus weekly reporting covering spend, cost per lead, lead quality, sales-ready percentage, site visits, campaign architecture, creative approvals and every budget scaling decision. Absolute transparency — no black box, and no metric that cannot be traced back to a source.

Yes, when included in the agreed scope: lead capture, CRM routing, alerts and conversion tracking connect marketing to your team. Your team handles calls, buyer follow-up, site visits, negotiation and closing. We use their lead-quality feedback to improve campaigns.

Our published real estate experience is in Bengaluru, Mysore and Karnataka. We welcome India and Dubai enquiries, assessing each new market through local research before committing a campaign scope. Dubai is an expansion focus: we do not claim a Dubai office, local licence or delivered Dubai client results.

No. Every performance package includes fifteen static AI-generated ad creatives per month, plus AI ad copy written against the research brief. When creatives fatigue or demand shifts, we regenerate more AI assets without a separate creative invoice. Studio production — professional shoot and edit, videographers, drone, UGC and IGC, motion graphics — remains a separate package, quoted per project and approved before commissioning. The ad reel shows the pipeline grade we can produce; the commercial offer is fifteen included statics a month, refreshed as needed.

A traditional studio prices shoot days, editors, talent and revisions. That is the right model for film, drone and creator work — which we still offer as a separate package. It is the wrong cost structure for finding which hooks a Bangalore buyer answers. Our AI pipelines let us refresh included creatives on fatigue without billing each asset, gated by research and strategy. Full comparison: guides/ai-creative-volume-vs-traditional-agency.html.